MRAA Brand CertificationMRAA Brand Certification
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MRAA Community Impact Brand™

Verifies meaningful and documented positive contributions to communities.

Applications currently closedPreview seal

Published Standard

MRAA evaluates this certification using Verification (30 points), Achievement (25), Impact (20), Consistency (15), and Integrity (10). A score of at least 80/100 plus all mandatory requirements is required unless an authorized MRAA override is documented. Verifies meaningful and documented positive contributions to communities.

Evidence Requirements

Provide program records, beneficiary/community evidence, outcomes, partnerships and independent corroboration.

Mandatory Requirements

  • Submitted claims are independently verifiable.
  • Evidence satisfies the published certification-specific requirements.
  • Applicant acknowledgments and representations are complete and accurate.

Decision Standard

Default passing threshold: 80/100 plus all mandatory certification-specific requirements.

Application fees cover independent evaluation and do not guarantee certification.