Verification · 30%
Can MRAA independently substantiate the submitted claims?
Evidence Standard
How MRAA evaluates brand claims
Every application is independently reviewed against its certification-specific requirements and the five-part MRAA evidence framework.
Achievement · 25%
How significant is the documented achievement?
Impact · 20%
What measurable effect has the achievement produced?
Consistency · 15%
Is this sustained activity rather than a temporary or isolated occurrence?
Integrity · 10%
Does the evidence support responsible and accurate representation?
Certification threshold
80/100 by default plus every mandatory requirement. Individual certification thresholds remain configurable by MRAA.