MRAA Brand CertificationMRAA Brand Certification
MRAA-LEG

MRAA Legacy Brand™

Recognizes exceptional longevity, sustained relevance and documented influence.

Applications currently closedPreview seal

Published Standard

MRAA evaluates this certification using Verification (30 points), Achievement (25), Impact (20), Consistency (15), and Integrity (10). A score of at least 80/100 plus all mandatory requirements is required unless an authorized MRAA override is documented. Recognizes exceptional longevity, sustained relevance and documented influence.

Evidence Requirements

Provide long-term operating history, continuity evidence, historical impact and evidence of sustained relevance.

Mandatory Requirements

  • Submitted claims are independently verifiable.
  • Evidence satisfies the published certification-specific requirements.
  • Applicant acknowledgments and representations are complete and accurate.

Decision Standard

Default passing threshold: 80/100 plus all mandatory certification-specific requirements.

Application fees cover independent evaluation and do not guarantee certification.